Head of Marketing
You'll be joining us as a Head of Marketing which means that you'll be our VP of Marketing's right hand man or woman. You should have been working in marketing for some time and ideally we'd like you to have cut your teeth in 2 or 3 companies before joining us. It's important to us that you've been through the mill (just a little bit), as we're moving quickly and we'll need your previous experience and knowledge to help us carry on at this speed.
As a business, our activities span both online and traditional marketing. We have a strong culture of testing and learning, and there is very little we are not willing to try. Data is a key aspect of everything that we do. So we need you to be extremely competent with excel as we use this daily for data manipulation and gathering insight. In our minds this is a key part of the marketeers tool kit.
The successful candidate will have responsibilities across all of the following areas;
Improving the effectiveness of our CRM is the single most important deliverable of this role. We have recently invested in new technology and tools to enhance our capabilities in this space. Working with multiple people across the business you will be tasked with, and accountable for delivering an immediate step change in performance and then overseeing a continuous cycle of testing and optimisation thereafter.
PR is also an incredibly successful channel for Property Partner. As an award winning, fast expanding and disruptive business there are endless possibilities for coverage and promotion of our brand through PR. You will be working hand-in-hand with our PR agency on the PR strategy and execution.
We are constantly testing channels to identify those that can scale efficiently. You are likely to be involved with campaigns including TV advertising, Outdoor, Events, Pop-up shops and many others tests that we have not yet undertaken.
We run Google Adwords, Display, Bing, Facebook and third party email acquisition campaigns, as well as many other smaller test channels. You'll be expected to support the running and management of these campaigns, so experience here is key. Preferably you will be a qualified Google Adwords professional.
Managing 3rd party agencies will form part of the role. We need someone who is going to get the best from them, which may well be through a combination of carrot and sometimes stick! We don't want you to be beating them up but we need to know that you can deal with them in a firm and fair manner.
What this all leads to is that we'll expect you to optimise the campaigns on a daily basis, increasing the number of investors and driving down the cost of acquisition.
- Track record of excellence in CRM strategy, operations and delivery
- CRM implementation and management experience
- PR strategy and execution experience
- Large Google Adwords Campaigns
- Facebook Acquisition Campaigns
- Advanced Excel
- People Management
- Google Analytics and any other analytics tools
- 3rd Party Agency Management
- Hands on Digital Campaign Optimisation
Untracked Holiday - we don't track your holiday as we expect you to be able to manage this yourself, with your team.
Private Healthcare - for you, option to add your family or partner. We have a superb healthcare package that encourages healthy living and rewards you for staying fit and active. As part of this 50% discount for Virgin Active Gyms, as well as 1/2 priced running shoes and money off bikes. You can also gain free cinema tickets and a range of other benefits by staying in shape.
Cycle to work Scheme - you pick the bike and we'll help you take advantage of this government scheme.
Training and Conference Budget - you get £500 in Year 1, £1000 in Year 2, £1500 in Year 3 and £2000 in your 4th year. This is to enable you to pick what you feel will help you to develop as an individual.
Books- if you need to get a book on a subject that is related to work, we'll get it, you can read it and then we will add it to our library.
Paid Gym- once you have been with us for 2 years, we will pay for your gym membership
Working late....have dinner - if you are working late then we're fine for you to grab some food on us
Early Finish on Friday - call it a day and have a drink or get away at 4.30pm on Fridays
Childcare Vouchers- we're happy to help you use this government scheme
Sabbaticals- in your 5th year of working for Property Partner, you will be eligible to take a 3-month unpaid sabbatical, so you can head off and explore the world!